Entries by Michelle Hudson

Authentic always – a leadership lesson from an unlikely source.

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Today is Mothers Day and sadly, the 5th Mothers Day my Dad and my four siblings have spent without the physical presence of our beloved mum, who succumbed to pancreatic cancer in September 2012.

So why am I motivated to write a LinkedIn blog on Mother’s Day? Because it was in the final days spent with my Mum that she (I’m sure unknowingly) passed on a significant life lesson – words I carry with me every day and that serve me well in all my professional and personal relationships and endeavours.

Our mum Marina had no formal education beyond year 9 […]

MARKETING STRATEGY: The ‘other’ 5Ps of marketing.

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If your business or organisation is struggling to achieve good (any) ROI on your marketing spend, or is challenged by the task of building a strong, positive and enduring brand profile with your community or stakeholders, you may be unconsciously omitting a very fundamental and important component to your approach.

Many readers will be familiar with the traditional 4Ps of marketing introduced by E. Jerome McCarthy in the 1960s (Product, Place, Price, Promotion), as well as the evolution to the 7Ps in the early 1980s to include People, Process and Physical Environment.

Whether you are a small/medium business, a government […]

The Communications Dept. is open for business!

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I am super excited to announce that The Communications Dept. is open for business!

After more than 20 years working in the industry working as a ‘marketing manager’ or ‘communications manager’ for individual organisations, I have now established my own marketing, communications and brand management consultancy.  I look forward to assisting many organisations achieve their marketing, communications and fundraising goals.

Why not make The Communications Dept … your department?